2015 Longines Hong Kong Races Gala Dinner

MCI and its creative communication team Don't Believe in Style -DBIS, collaborated to support the Hong Kong Jockey Club in delivering the annual LONGINES Hong Kong International Races Gala Dinner in December 2015.

The LONGINES Hong Kong International Races is regarded as one of the most prestigious global horse racing events consisting of 4 international Group 1 races:

  • the "LONGINES Hong Kong Cup”,
  • the “LONGINES Hong Kong Mile”,
  • the “LONGINES Hong Kong Vase” and
  • the “LONGINES Hong Kong Sprint”.

MCI and DBIS were in charge of creative concept and its implementation, key visual design and its application, video and technical production, and event management for the Gala Dinner.

The concept was created respecting the style direction of “simple, neat yet elegant” and embraced innovative multimedia solutions. The event was held at the Hong Kong Convention & Exhibition Centre and was attended by over 800 guests.