Longines Hong Kong Gala Dinner 2016

The LONGINES Hong Kong International Races is regarded as one of the most prestigious global horse racing events consisting of 4 international Group 1 races:

  • the "LONGINES Hong Kong Cup”,
  • the “LONGINES Hong Kong Mile”,
  • the “LONGINES Hong Kong Vase” and
  • the “LONGINES Hong Kong Sprint”.

MCI and DBIS were in charge of creative concept and its implementation, key visual design and its application, video and technical production, and event management for the Gala Dinner.

The concept captured the motion of the starting gate’s opening through a series of mechanical LED Screen movement along with customized graphical elements. The event was held at the Hong Kong Convention & Exhibition Centre and was attended by over 800 guests.