Arthurs Day

Arthur's Day was an annual series of music events celebrated throughout the country to honor the remarkable legacy of Arthur Guinness, the pioneering brewer and philanthropist who signed the 9,000-year lease on the St. James' Gate Brewery in 1759 and introduced GUINNESS to the world...

Our team were involved in creating and producing the employee events for Diageo in Belfast, Dublin and Runcorn in Manchester from 2009-13 and finally to support and deliver the Main Studio Venue at St James' Gate Brewery. MCI Ireland provided Full Event and Production Management as well as Design and Consultation to deliver the events in the various formats they grew into. The 2010 celebrations captured the imagination of the entire nation with thousands of people joining artists and celebrities to commemorate the peak of the Guinness 250th Anniversary at St James's Gate Brewery and in pubs and music venues in Dublin and around the world.