MCI team was responsible for the overall production and logistics of the event for 250 delegates.
The Solution
MCI created a futuristic and dramatic launch sequence with play of lights, animation and motivational background music for the product launch with swivel mechanism. The plenary and the workshops were conducted seamlessly and made interactive by a demonstration of the event application which encouraged maximum participation from the audience in polls and Q&As, leading to a 72% success rate of the app.