Digital Recruitment Campaign 2020

association membership 

24.000
Total sign-ups exceeding the initial target of 1500

 

lead

85%
Attendees accessing event recording

 

   
good rating

80%
Positive audience feedback

 

         

Challenge

Due to the current global health crisis and restricted face-to-face interactions, MCI Singapore was tasked by a global company active in the insurance and finance sector to identify and establish an alternative way of connecting with their channel partners, distributors and sales agents.

 

digital recruitment campaign

Solution

MCI designed an end-to-end Digital Recruitment Campaign that engaged and activated audiences, revitalising the spirit of the brand to demonstrate its innovation and presence in the marketplace. A digitally crafted marketing campaign that integrated mobile and social media was executed with broadcast-quality webinar sessions to simulate a professional studio setting. A tech-savvy team of virtual engagement experts worked behind the scenes to support the audience navigate the virtual experience and those first-time webinar platform users. 

 

digital recruitment campaign

 

Do you have a live event that can't take place and you're interested in designing a digital experience? Don't hesitate to get in touch with our experts.

 

ACTIVATE YOUR AUDIENCE IN PHYSICAL OR DIGITAL REALMS