Using event data to drive optimal business results

Strategic Consulting

Many clients now work with us beyond the design and delivery of their meetings, events and congresses. Today, we help a number of organisations to achieve specific business objectives by rethinking their approach to audience engagement and activation, and offer strategic consulting services around six main areas:

Asset Development

By applying the latest research and local insights, we can help your association to develop the new products, congresses and strategies needed to enter new markets and enable global growth.

From developing tailored educational programmes for US-based associations in China to rebranding healthcare congresses for the Middle East and developing new chapters in South America, our experts are currently growing significant assets for associations around the world.

Brand Enhancement

Our branding experts design the creative strategies and inspiring live experience programmes needed to build your organisation’s presence and differentiation.

From innovative product launch strategies to year-long anniversary campaigns, we’re working with global brands to boost their business locally or internationally, reinforce key messages, activate target audiences and cut through the noise.

Content & Communication

Our content, communication and marketing experts will help you ensure that your key messages consistently achieve maximum possible impact. 

Whether motivating employees through inspiring internal campaigns or crafting a storytelling approach to explain complex ideas to the public in a simple way, we’ll design tailor-made communication strategies to make sure that you effectively convey your message and reach your audience in an inspiring way.

Engagement Strategies

Using advocacy and loyalty development expertise, our experts can help your organisation to inspire collaborative innovation, build consensus and reinforce relationships with stakeholders.

We’re currently working with a number of organisations to build support for their issues in a positive way and reinforce relationships with stakeholders and the media, including at European and international policy level.

Experience Management

Our creative experts can design your long-term strategy for face-to-face, hybrid and digital experiences, making sure that you build community and influence behaviour at each and every touchpoint with your stakeholders.

From the full management of a company’s live engagement strategy and event portfolio to strategic consulting for a specific challenge, we make sure that each event counts – meeting your business objectives and improving your return on investment.

Performance Management

By accurately measuring the effectiveness of your marketing programmes, our performance management experts will help you optimise future activities.

Whether improving the sustainability of your meetings portfolio or amplifying the impact of sponsorship engagements, we have the cross-industry expertise and measurement and reporting systems to assess the effectiveness and sustainability of your programmes and significantly improve your performance.


Learn how we can help you with your next event