Abbott TSIC & Alinity Launch

Abbott Diagnostics Division planned to host a two day event to launch their Award winning product the Alinity series in India along with lectures and simultaneous workshops.

MCI team was responsible for the overall production and logistics of the event for 250 delegates.

The Solution

MCI created a futuristic and dramatic launch sequence with play of lights, animation and motivational background music for the product launch with swivel mechanism. The plenary and the workshops were conducted seamlessly and made interactive by a demonstration of the event application which encouraged maximum participation from the audience in polls and Q&As, leading to a 72% success rate of the app.