Global growth is increasingly becoming essential to the overall business health of associations. Having a global growth strategy requires executives to develop a core set of business fundamentals to ensure member and customer needs are aligned with product and member offerings. Meetings and events are often used as an entry strategy for market penetration, building brand awareness and delivering relevant professional and business value.
What are association’s biggest regional event challenges in China and Asia Pacific? Two seasoned association executives Maria Tong of MCI China and Marcel Ewals of MCI Singapore share case studies on how to penetrate and grow in Asia's fastest growing regions. In this webinar you will: