In the past, being a member of a professional association was considered the norm. If you wanted to practice a profession, you were expected to join an association – in some cases, it was even necessary.
Then came the internet and social media. Networking with peers is just a click away thanks to LinkedIn, and many of the services traditionally provided by associations can now be found for free online. For this reason, associations are facing more competition than ever and are failing to attract and engage younger members – those millennials who are the largest generation in the workforce.
Millennials represent the future for associations; as baby boomers reach retirement age and subsequently cancel their membership, younger people have more years of membership value and can fill in the association’s ranks. They are also a much more diverse generation – bringing fresh perspectives to the organisation.
However, attracting this new generation is no easy feat and they are less likely to join an association than previous generations. Here are 8 ways to successfully reinvigorate your association, establish your value and engage young professionals.
You want to discover more about our services? Discover our services