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American Express returns to live events

American Express returns to live events | MCI United States | EN

March, 11 2021

Now more than ever, you must continue the dialogue with your customers and audiences, letting them know that you’re supporting them — and not going anywhere. And when the time is right, you’ll see them again.

Black Flower Agency, a group brand of MCI, delivered American Express’ overwhelmingly successful first “return to live” experience in September with a nostalgic weekend of drive-in cinema celebrating community and connection in support of small business. During a time when much human interaction is limited to digital platforms, Black Flower Agency helped American Express safely bring their card members together to enjoy the simple pleasure of shared experiences.

A few months later, Black Flower Agency brought some magic to American Express Platinum Card members with a second “return to live” experience, “Platinum Winter Lights.” Guests were invited to an immersive journey that included curated treats from local small businesses on “Shop Small Main Street” and two miles of enchanting lights, whimsical wintery sculptures, and larger-than-life magical scenes such as a modern interpretation of The Nutcracker and a drive-through snow globe.

A festive soundtrack curated by Broadway Cares/Equity Fights AIDS and broadcasted on FM radio accompanied the journey. Tickets benefited American Express partners American Ballet Theatre and Broadway Cares/Equity Fights AIDS.

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