From Danger to Opportunity: Leveraging Crises for Your Association

MCI USA Webinar Crisis and Opportunity | MCI United States | EN

In the Chinese language the word for crisis is made up of two characters, often interpreted as danger and opportunity. This seems fitting as many organizations approach a crisis with fear and hesitation, missing the opportunity it may present to be open to doing things differently, involving new people and providing an outlet for ideation and creation. Join two of MCI USA’s association management gurus Lauren Harley and Sara Meier as they share their most recent experiences with turning crisis into opportunity.

Attendees will walk away with:
1. Courage to move from a crisis mindset to one of opportunity
2. Tips for engaging the right people in the pivot (and communicating both positively and realistically)
3. Best practices for creating space for ideation and strategic implementation in the midst of uncertainty

When: Wednesday, June 24th, 2 p.m. EDT