Washington, DC, March 5, 2019. MCI, a global industry leader in strategic events and meetings management, announces the introduction of Investment & Management Partnership solutions to accelerate the growth of association event portfolios in the United States. Components of the Investment & Management Partnership framework include a combination of capital and management resources designed to fuel the growth and market impact of association event portfolios.
“MCI is recognized as an innovator and we are proud to introduce this highly strategic market approach in the United States,” said Tom Gibson, CEO, MCI USA. “By partnering with our clients’ event portfolios, we provide a long-term commitment to innovate, develop, and accelerate association growth and impact.”
Event portfolios are a critical revenue driver for associations. MCI’s Investment & Management Partnerships enable its association partners to focus on areas of expertise that differentiate them in the market, including industry thought leadership and advocacy, subject matter expertise, and content creation. MCI delivers strategic investment coupled with sophisticated and cost-effective event execution, leveraging its industry-leading event management expertise and global buying power to drive event success and growth.
“If an association event isn’t growing in this robust economic environment, it is quickly losing ground, placing enormous pressure on other association revenue centers while compromising membership engagement,” said Shawn Pierce, President, Strategic Events, Meetings & Incentives, MCI USA. “Through MCI’s Investment & Management Partnership approach, we provide a combination of financial, strategic planning, and event management expertise to help unleash a powerful growth capability for client event portfolios while radically reducing risk for the association.”
MCI launched this initiative last month, partnering with a prominent U.S. advocacy-based trade association with a $7M event portfolio serving 13,000+ attendees and more than 500 exhibitors. MCI USA is actively exploring and seeking additional opportunities.
For any inquiries please contact:
Andy Schwarz, CAE
Associate Vice President, Public Relations
+1 703 506 3260
MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiencesthat foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 2,300+ professionals in 60+ cities and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.
ABOUT MCI USA
MCI USA helps companies and associations strategically engage and activate their target audiences, building community and boosting client performance through face-to-face, hybrid and digital experiences that support client business objectives. With US headquarters in the Washington, DC area and growing offices in New York, Miami, Baltimore, Dalla, and now Chicago, MCI USA is rapidly expanding its platform to deliver a robust set of services in its Association and Corporate Solutions portfolios. Find out more at www.mci-group.com/usa.