Key Social Media Approaches for Associations and How to Monitor Their Success

MCI Webinar Key Social Media Approaches for Associations and How to Monitor Their Success | MCI United States | EN

More and more of our daily and work lives have shifted to online - making social media an even more critical tool for connection than ever before. However, while associations are founded on community and networking, they often lack the resources and know-how to successfully establish a social presence that demonstrates return in regards to revenue, goodwill, and membership growth.

During this virtual live session, two of our social media masters, Nicole Quain and Tatiana Prelorenzo, showcased real-life case studies that highlight how to successfully reach, engage, and convert audiences in alignment with objectives. They also provided clear guidelines on how to interpret the outcomes of your social campaigns to ensure your social media presence and messaging are continuously adapting and improving.

Attendees will gain knowledge in:

  • Prioritizing your channels and identifying your persona
  • Awareness, engagement, and lead generation/conversions as key drivers
  • How key drivers determine your social media strategy and the measures of success
  • Why paid and organic are both vital in efficiently meeting goals