MCI Event Strategy Thought Leadership Episode 1: Cancel or Postpone?

MCI THOUGHT LEADERSHIP Rethinking Your Event Strategy | MCI United States | EN

April, 01 2020

MCI USA President of Strategic Events, Meetings & Incentives Shawn Pierce on revaluating, reengineering, and relaunching your events during the coronavirus pandemic.

Maybe you’ve postponed. Maybe you’ve canceled. Maybe you’ve gone online. During the coronavirus pandemicmeetings, conferences, and other in-person events are in the crosshairseven as attendees, exhibitors, and other stakeholders more than ever need the communities of thought leadership they support.As an event strategist, what should you do?

In this MCI Thought Leadership conversation, MCI USA President of Strategic Events, Meetings & Incentives Shawn Pierce walks you through the actionable steps of “Rethinking Your Event Strategy,” from deciding to postpone or cancel, to exploring virtual options,to engaging your attendee community.

Click here to watch the video to learn what event strategists need to know — and do — during an unprecedented situation.

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