MCI THOUGHT LEADERSHIP: New Normal for Revenue | Video Series

New Normal for Revenue: Video Series | MCI United States | EN

May, 01 2020

MCI USA President of Sales Solutions & Services Carrie Hartin on identifying new sources of revenue, including monetizing products you’ve already created.

Thanks to COVID-19, in-person events are on hold, and the immediate outlook for many other traditional sources of non-dues revenue isn’t much better. The good news: First, there are other sources of revenue to explore, many of them tied to existing content, programs, and other assets. And second, this is a great opportunity to reaffirm your relationships with exhibitors, advertisers, and sponsors.

In this MCI Thought Leadership conversation, MCI USA President of Sales Solutions & Services Carrie Hartin talks sales and sponsorships in the time of coronavirus — from revising your outlook for 2020, to finding new revenue opportunities, to understanding what your customers need.

Click here to watch the video to learn what you need to know — and do — about non-dues revenue during this unprecedented situation.

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