MCI’s “Pop-Up” Performance

The term “pop-up event” took on multiple meanings for the MCI team with a recent activation. We managed a range of elements to support the Oceans Plastics Lab, a “pop-up” environmental exhibit in Washington, DC, sponsored by the German Government from a G7 initiative. With just three weeks from the time we received the brief to full execution, this was a “pop-up” project for our team!

The Ocean Plastics Lab consisted of four shipping containers filled with interactive science exhibits to help people understand the impact of this pollution and encourage them to address the problem. More than 25,000 visitors viewed massive collections of plastic trash collected from the ocean that were on display to raise awareness about plastics pollution in the seas.

With a quick turnaround, MCI managed critical event components. The outdoor event install was on National Mall, in front of Smithsonian Institute Castle on Federal land managed by National Park Services. Despite challenging weather and governance restrictions, install and load-out was successful as a result of the MCI team’s well-orchestrated scheduling and precise follow-through and implementation of the detailed plan.

The scope of work included managing 15 vendors who provided the following products and services: tents; portable toilets; printed materials & custom signage, crew T-shirts & volunteer gifts; event staffing; opening ceremony: audiovisual, catering & furniture rental; photographer; construction materials removal; fencing & barricades; daily cleaning crew; recyclable waste bins; and fire extinguishers. MCI ensured that all elements were 100% self-sustainable and environmentally friendly.

This high-profile event garnered significant attention. The opening ceremony was attended by various dignitaries, including ambassadors, government officials, media, high-profile environmentalists and executives. The Oceans Plastics Lab received impressive media coverage, notably in the Washington Post.

Throughout this very successful – but very complex – event, MCI overcame unforeseen challenges that popped up by providing constant solutions to the client and having trustworthy partners that delivered on a moment’s notice. The client was extremely pleased with MCI USA’s “above & beyond service, at our side every step of the way.”