Work

MCI USA full-service Association Solutions client the Incentive Research Foundation (IRF) recently held its first-ever large-scale virtual event, The UNvitational.

After recognizing that its current brand did not reflect the inclusive nature of the organization, the Professional Development Consortium (PDC) needed a rebrand strategy, brand repositioning, and logo redesign.

Providing volunteers with set expectations and specific roles really makes a difference in ensuring volunteers feel that their time is valued and their skillsets are utilized in an effective way.