CORONAVIRUS CASE STUDIES: From In-Person to Online Collaboration

MCI USA is highlighting how we’re partnering with our clients to respond to COVID-19, from messaging and advocacy to webinars and other content. These are our Coronavirus Case Studies.

The Medical Library Association (MLA) is a global organization that serves institutions and individual professionals working in the field of health information. MLA’s InSight Initiative is an ongoing project that brings together medical librarians and publishers for high-level dialogue that benefits both groups. When the final InSight Summit couldn’t be held in person in Chicago as originally planned, MLA decided to move the two-day event online.

After identifying meeting times that worked for the Summit’s international attendee base, MLA hosted the conference on Zoom, which allowed the organization to set up breakout rooms for small-group work. MLA used Google Docs and email to facilitate collaboration among attendees. About 30 people were expected at the in-person Summit; 20 to 25 participated in the virtual program — completing work that was vital to the InSight Initiative.

“This was the culminating meeting of something that’s lasted over two years,” said MCI USA talent Barry Grant, who serves as MLA’s director of education. “Without it, we wouldn’t have finished the work of the InSight Initiative. We had to do this to bring the project to its conclusion and realize its goals.”

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