Hosting MCI USA’s first post-COVID in-person client event​

After COVID forced the Texas Apartment Association (TAA) to cancel its 2020 annual trade show, the organization was determined to not let that happen again in 2021. MCI USA worked with TAA to create a safe and seamless in-person event — providing registration, lead retrieval, housing, and sales services. Our team required guests to fill out a liability form upon registration, enforced new cleaning protocols, and required PPE for staff members. Even with enhanced health and safety requirements on behalf of the convention center where the event was hosted, the event went extremely smoothly, and attendee behavior was quite normal compared with the same event in 2019.

Results:

  • More than 1,400 people attended – exceeding the goal by 40 percent
  • Lead service sales achieved 85 percent of budgeted goal
  • The client was extremely pleased with all aspects of the event

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