MCI USA full-service Association Solutions client the Incentive Research Foundation (IRF) recently held its first-ever large-scale virtual event, The — a dynamic spin on the IRF’s signature Invitational program. Working with two headline sponsors, our IRF team planned and executed the entire event, which used multiple virtual platforms to deliver seven education sessions over two days, along with 90 minutes of roundtables and networking games each day. The also included a silent auction that raised funds for the IRF.
Attendees represented an even mix of buyers and suppliers from six continents and more than 40 countries—with more than 600 incentive professionals registering for The . We mailed a registration packet to qualified buyers that included a printed program and an -branded do-not-disturb door hanger.Feedback on education as well as the overall experience wasoverwhelmingly positive, withattendees singling out the opportunity to connect with industry colleagues.