Maximizing Profit from a Virtual Event

When COVID-19 forced a large nonprofit organization to postpone its annual conference, MCI USA moved quickly to organize a new virtual event that would provide opportunities for learning, engagement, and networkingThe half-day event included education sessions with expert speakers, moderated discussion group sessions, and open networking time. It was held on an interactive platform that allowed for breakout tables, group chat, private messaging, and direct interaction with speakers, moderators, and the MCI USA team. 

With timing designed to accommodate multiple time 
zones, the event was a huge success, with more than 300 registrants across four continents. The event also helped MCI USA better understand the behavior and interests of members in relation to virtual events and technology usage, which will aid in planning the rescheduled conference.  

Results:

  •     In addition to bringing in sponsors and registration revenue with a profit-to-expense ratio of 5:1, MCI USA also leveraged the event to attract new members.
  •     More than 40 renewals were received to gain access to the program.
  •     Following the event, 92% of survey respondents said they would recommend the organization’s next virtual event.

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