The foundation needed to:
- Reimagine the entire live-auction experience.
- Increase attendee engagement.
- Increase auction revenues.
MCI USA created a multisensory experience to entertain all attendees — not just bidders — including visual media, live performances, and food and beverage coinciding with destination themes. The event kept attendees on the edge of their seat in anticipation of what was next.
- The foundation generated the most live-auction revenue in its history.
- The introduction of creative production elements led to increased attendee engagement.
- Net revenue increased by more than $63,000 over the previous year.