The foundation needed to:

  • Reimagine the entire live-auction experience.
  • Increase attendee engagement.
  • Increase auction revenues.

MCI USA created a multisensory experience to entertain all attendees — not just bidders — including visual media, live performances, and food and beverage coinciding with destination themes. The event kept attendees on the edge of their seat in anticipation of what was next.


  • The foundation generated the most live-auction revenue in its history.
  • The introduction of creative production elements led to increased attendee engagement.
  • Net revenue increased by more than $63,000 over the previous year.