MCI USA undertook an intensive 150-day evaluation involving multiple internal business units and product areas, including events organization structure, go-to-market strategy, event spend, sourcing expertise, analytical tools, and HR implications, and developed specific recommendations to convert a major loss center to break-even within 18 months.


Results:

  • Financial turnaround of $1.3 million.
  • Rebuilt event staff with embedded leadership and a rebranded and revamped annual meeting.