MCI USA undertook an intensive 150-day evaluation involving multiple internal business units and product areas, including events organization structure, go-to-market strategy, event spend, sourcing expertise, analytical tools, and HR implications, and developed specific recommendations to convert a major loss center to break-even within 18 months.

Results:

  • MCI USA rebuilt the organization’s event staff with embedded leadership, and rebranded and revamped its annual meeting — with an ultimate financial turnaround of $1.3 million.