MCI USA developed a business plan that recommended creating an awards program to showcase the work of members and their impact on the oral-health industry as a whole, and created a comprehensive fundraising strategy for the association.


  • In its first year, the event raised more than $300,000 in sponsorship support.
  • By year five, the foundation’s net revenue from the event had increased by 81%.
  • The foundation established a strong brand and an event that became reputable in the industry.