Copyright-infringement concerns forced the certification provider to cease using the association’s logo.

On an accelerated timeline, MCI USA developed a phased approach to brand implementation focused on positioning the certification provider as the leader in the field. We developed products and messages that extended the new brand strategy into compelling, consistent marketing and communications materials.


  • The new visual identity fully executed on time.
  • The organization was established as an independent, trusted certification provider.
  • Cohesive design of materials connected the certification community to the organization’s brand promise.
  • Consistent messaging demonstrated the organization’s commitment to advancing the strategic importance of the profession.