MCI USA proposed a shortened program, a consistent conference brand that tied back to the client’s overall brand, in-kind agreements with professional design organizations, and a variety of registration rates.


Results:

  • Consistent branding and increased marketing and awareness led conference attendance to jump by 57% — and also resulted in an increase in the number of proposals for the next year’s conference.
  • The organization experienced a surplus in year-end revenue for the first time in more than five years.
  • The organization experienced a 23% increase in membership growth.