Reimagining a Magazine App

An education association wanted to redesign and relaunch the mobile app for its magazine, which is used by 3 million members.

MCI USA partnered with several technology providers to develop a more robust, responsive app that integrates content from the magazine as well as a variety of the association’s other content sources — and also is being used for events such as the association’s annual conference.

Results:

  • More than 1,800 association members downloaded the new app within three months of its launch.
  • The association’s app costs are down 80 percent.