Supercharging a Show’s Sales

Supercharging a Show’s Sales | MCI United Sates | EN

An annual trade show dedicated to state-of-the-art legal technology wanted to increase revenue from exhibitors and sponsors while improving the attendee experience —and staying out in front of the technology curve, ensuring that the go-to-source for the freshest systems, apps, and other solutions itself stayed fresh.

In a coordinated effort, MCI USA’s events-management and sales teams have helped build awareness and attendance among exhibitors and sponsors while amping up the energy and engagement in the vendor community servicing the show.

Results:

  • Revenue from the show has grown 92% since 2011.