Client Success Stories

Enhancing brand value through collaboration

OVERVIEW 

The Emirates Society of Emergency Medicine (ESEM) called its regional and international societies to collaborate more effectively by extending their marketing outreach at an international level for enhancing its brand value. 

Due to restrictions the meeting could not follow their growth projections:  

  • Drive new registrations and enhance delegate awareness. 
  • Facilitate regional collaboration with various local societies. 

The ESEM observed a gap in communication that prevented them of becoming a benchmark for the regional medical meetings and attracting more international interest through the involvement of government actors

OPPORTUNITY

To boost regional medical tourism and connect the regional and international societies for attracting new sponsorships and registrations.

SOLUTION 

MCI UAE helped the ESEM to increase its brand value to a wider audience, to form new partnerships with governmental actors and to attract new sponsors.  

MCI utilized expertise their expertise in Marketing, Communications, Public Relations, and Data Management. The solution weaved our unique consulting services into supporting regional collaboration to enhance brand value & boost the regional medical conference tourism.

RESULTS

  • 100 Speakers
  • + 37.5% Registration compared to previous year 
  • 2 new government agency sponsorships 
  • 4 New mediacal society contacts

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ENHANCING BRAND VALUE THROUGH COLLABORATION

The solution weaved our unique consulting services into supporting regional collaboration to enhance brand value & boost the regional medical conference tourism
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