Client Success Stories

Creating innovative conference design

The Challenge

The objective of the International Committee of Composite Materials was to foster interaction between academia and industry by creating the largest and most innovative ICCM conference to date. 

To reach its goal, ICCM partnered with MCI, which as an advisor and organiser innovated traditional conference design and ensured that ICCM reached its objectives of: 

  • Bridging academia and industry needs 
  • Creating the largest ICCM conference to date measured by number of abstracts submitted 
  • Growth over previous years in terms of number of attendees 
  • Creating a memorable and innovative conference


To facilitate discussions and establishing connections between academia and industry, MCI had taken a number of innovative approaches to conference design. 

One was to create accessibility to the extensive academic program of 2000 abstracts submitted. MCI designed a silent session allowing more than 200 speakers presenting simultaneously from five stages in the same room where delegates listened in from headsets, which transmitted the sound on five different channels. The crucial thing in the setup was not the technology itself, but the coordination between the project manager, technicians and speakers as everything operated simultaneously. It is therefore alpha and omega to have an experienced producer to communicate with all the scenes during the session, and at the same time oversee the technicians. 


Lasting Results

During the one-week conference ICCM was able to facilitate discussions between academia and the industry when more than 1800 researchers and industry experts representing 55 countries gathered for the 20th ICCM conference, making ICCM20 the largest conference to date in this series. 

The conference offered the most extensive program to date, with 2000 abstracts submitted, keynotes, workshops, panel sessions and 22 parallel technical sessions. Delegate interaction continues even after the congress when delegates posted photos of their LEGO bricks’ “new home” around the world. 

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Client Testimonial

“Siemens is investing heavily in recruiting the best engineers worldwide - for this purpose ICCM20 was the ideal forum offering global access to the best of the best in their field.”

Eric Søndergaard, Siemens Wind Energy

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