Client Success Stories

Digital Marketing raises over €20,000

OVERVIEW

A long-standing international healthcare association, who were already active on social media, approached MCI for digital marketing ahead of its bi-annual conference in June 2017.

The client was aware of new trends and was looking for solutions to:

  • increase the association presence and leverage their existing social media platform
  • increase the number of participants
  • adopt a fresh approach to e-commerce and delegate outreach

MCI was tasked to complete a website audit and offer a branding and e-commerce optimised solution. The next step was to utilise digital marketing and advertising to drive traffic to the website and convert them into attendees. 

MCI proposed content rich e-mail marketing, digital advertising, online calendars and SEO to boost delegate interest and increase revenue. 

OPPORTUNITY

The brief gave MCI’s digital marketing talents an opportunity to expand the delegate pool significantly, boost web traffic and grow both registrations and abstract submissions.  

SOLUTION

To refresh the brand, MCI optimised the organisation’s website to ensure instant call to action, navigation flow and  increase the conversion rate. This resulted in 4,600 unique visitors and 200 conversions.

Across the marketing congress lifecycle, 11 targeted communication  e-mailers were strategically circulated to delegates which increased engagement and awareness of the highlights ahead of the conference.

All digital marketing campaigns across social, web and e-mail were closely monitored to maximise potential and ensure optimal online exposure.

RESULTS

  • 20% ABOVE AVERAGE E-MAIL OPEN RATE
  • +25% NEW WEBSITE TRAFFIC
  • 1,063 BEST ATTENDANCE IN SEVERAL YEARS
  • +600,000 VIEWS TO NEW DELEGATES
  • OVER €20,000 FROM ADDITIONAL PARTICIPANTS

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Digital Marketing raises over €20,000

MCI was tasked to complete a website audit and offer a branding and e-commerce optimised solution. 
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