Connecting and engaging members in new marketsThe Challenge
The Indian Institute of Quantity Surveyors (IIQS) is a professional body of Quantity Surveyors working in the field of Quantity Surveying, Cost management, Commercial Management, Contract Management, Property Development and Engineering. The institute regularly organises events, workshops and seminars for its members so they can develop academically as well as professionally.
With little brand exposure in the United Arab Emirates, the institute’s membership database only counted 103 members. IIQS was looking to strengthen its profile in the region by connecting and engaging with new members.
To successfully establish their presence in the UAE market, IIQS needed to implement a strong brand strategy and improve their operational processes. Using the monthly CPD events and bi-yearly APC workshops, the institute wanted to showcase the value it brought to its members: acquire new trends, develop their knowledge and forge their careers.
The institute needed a partner who could:
- Create brand awareness
- Enhance their operational processes including registration and payment
- Oversee the membership management services, website, financial management and operations in the United Arab Emirates
- Organise various events, workshops and a Cricket tournament
Solutions & Results
MCI Middle East used its unique association management expertise and seamless project management to provide the following results:
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- Increased the member database with a brand strategy that targeted marketing actions through e-mails and social media channels
- Delivered successful monthly CPD events using a fully integrated solution: event strategy design, creative production and full logistics management
- Increased attendees engagement through gamification: mock interviews after completion of the APC workshops
- Enhanced the membership application approval process, monthly reports and managed the finances
- Insured high quality member support by answered daily queries via emails, telephones call and social media about the membership, events and workshops
"The MCI team delivered great creative and operational services. Together we’ve strengthened our local presence, successfully connecting and engaging new members"