Client Success Stories

Building a Strong Online Footprint to Activate Communities

OVERVIEW

Following its mission to develop and research new ideas that improve the way energy is produced and consumed, Shell NL & Shell Technology Ventures wanted to create traction and high interest, while supporting entrepreneurs in the area of energy transition. To achieve this, the company launched the second edition of a start up challenge, called “New Energy Challenge”, aiming at being more creative in terms of media outreach and activation. Through this initiative, Shell wanted to: 

  • Prove its involvement in the energy transition and radiate its commitment to open innovation 
  • Support start-ups to scale up and provide a platform to facilitate the collaboration between startup initiatives in the Netherlands

OPPORTUNITY

To position Shell NL in the forefront of the energy transition and improve the company’s reputation whilst providing real start-up support.

SOLUTION

MCI Amsterdam brought fresh ideas on the table, incorporating exciting digital elements into the media campaign in order to generate and attract the right interactions, engage the audience and yield the sought-after outcomes.

MCI utilised their expertise in Creative & Production of online content, and Creative & production of all live communications.

RESULTS

  • +20,000 FOLLOWERS ON SOCIAL MEDIA
  • 90% POSITIVE FEEDBACK
  • 15 M ONLINE REACH


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New Energy Challenge

To position Shell NL in the forefront of the energy transition and improve the company’s reputation whilst providing real start-up support.
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