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The association revenue generation series #2: Think like a marketer – Enhance industry partner engagement

The association revenue generation series #2: Think like a marketer – Enhance industry partner engagement | MCI Group | Events

October, 14 2021

Industry partners are essential to the health and financial well-being of associations. More than ever, associations must focus on positive ROI for their industry partners.

In today’s volatile world, partnerships and sponsor packages should be quickly adaptable and scalable to enhance the company’s needs and business goals, thus contributing to building stronger relationships and greater engagement. Too often, partnership proposals or sponsor packages are developed to fit the association’s own revenue objectives, while they should be designed to meet the sponsor’s objectives.

The digital transformation of associations and their events offers new and innovative opportunities to engage with industry partners way beyond the limitations of a physical event. From volume business, to data to tailored engagement, the virtual transformation brings many advantages to meet each partner company’s business goals and accommodate their wishes.

 

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This paper looks at key strategies to ensure optimal engagement, relationship strength, and ROI in the new hybrid world. You will learn how to build long-term partnerships and 365-day-a-year engagement.

About the white paper

This paper is one of our Future Proof Association Strategic Transformation series (F.A.S.T.).  To find out more about F.A.S.T and how it can help your association visit www.FASTbyMCI.com

To receive a copy of the white paper, contact the authors at  at associations@mci-group.com. This paper looks at key strategies to ensure optimal engagement, relationship strength, and ROI in the new hybrid world. You will learn how to build long-term partnerships and 365-day-a-year engagement.

ABOUT THE AUTHOR

thomas howden

thomas howden
Thomas Howden

Sponsorship & Marketing Director - MCI Australia

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karine desbant

karine desbant
Karine Desbant

Global Marketing & Communication Manager - Association Market

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Sabrina Sheth

Director of Exhibits, Sponsorships and Integrated Media, MCI USA Award-winning sales professional with history of driving partnership and revenue growth

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Mark Mann

Senior Manager of Sales, Association Solutions, MCI USA Sales and fundraising pro passionate about crafting winning partnerships

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Kayla Prather

Senior Coordinator, Association Solutions, MCI USA Reliable team player with history of exceptional customer service

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