“If you build it, they will come”
Seems awfully simple, right? Unfortunately, there’s much more of an art to attracting the right crowd to your event. Particularly when you’re beginning to go virtual.
There are so many benefits to virtual events, like access to front-row experiences and online connection streams. But building your virtual event must always start with a strong foundation - your audience. People are what drive, inform, and populate events; and virtual spaces are no different.
In this handy infographic, we break down 5 key marketing strategies to help attract people to your virtual event.