Germany – September 1, 2020. FairControl, an MCI Group marketing and performance measurement agency, announces rebranding to the new name insidery. The new brand reflects their mission to bring clients valuable insights and inspirational advice to create brand experiences with real impact for their target groups.
Geneva – August 17, 2020. MCI, a global consulting agency delivering innovative live experiences, customer engagement strategies, go-to-market models and digital and marketing services for corporate brands and associations, announces the launch of a new design thinking product to redefine the future of brands’ audience engagement in the virtual world and transform their engagement strategies - D.I.V.E.© by MCI.
Geneva – July 28, 2020. MCI, the global leader in meetings, events, conferences and association solutions, announces the launch of a new virtual consulting product to future proof associations through strategic transformation – F.A.S.T.© by MCI.
Singapore, 14 July 2020. MCI Singapore launched a series of interactive digital training and seminar events with Prudential Corporation Asia (PCA), a member of Prudential plc group of companies. The series of interactive virtual events and seminars is part of Prudential’s commitment to ensure continued care for customers to keep customers and agents engaged through the COVID-19 pandemic.
Geneva – July 13, 2020. MCI is pleased to present the 2019 Digital Sustainability Report closing the decade of sustainability. Within the past ten years, MCI organised close to 1,000 events around sustainable topics or with integrated sustainable processes. The company received 24 industry awards for sustainability. MCI employees dedicated 43,800 hours to help raise close to €15M for 626 community projects (charity or non-governmental) around the world.
Shanghai, 17 June 2020. To comply with new governmental regulation, MCI China entirely redesigned, coordinated and delivered a fully planned offline product launch event into a combination of live and virtual attendee experiences in less than a week of the event date. As a committed strategic partner, MCI was able to manage unexpected changes hands on.
Singapore, 11 June 2020. MCI Asia-Pacific team has won the Bronze Award during the Event Marketing Awards 2020 ceremony in Best Trade Show/Exhibition/Conference category for the project they delivered for Google.
Washington, 9 June 2020. Within the pandemic period, MCI USA took quick action to launch a powerful community effort and partner with client medical organisations to facilitate the distribution of COVID-19 testing equipment.
Geneva – 26 May, 2020. MCI, the global leader in live and digital meetings, events, conferences and association solutions, organises a Twitter live Q&A session with Nikki Walker, Global Vice President Association Management & Consulting, MCI.
London, 14 May 2020. MCI UK has developed and launched a dedicated online global community as part of the digital transformation strategy for an international association client. As an advisory partner, MCI implements engagement strategies like this to future-proof organisations and help them retain relevancy with their audiences.
We are pleased to announce that Oscar Cerezales, Global Executive Vice President Corporate Division, was honoured with the PCMA 2019 Chairman's Award. The ceremony took place last week in San Francisco at the PCMA Convening Leaders.