Industry 4.0 is moving towards Industry 5.0, taking the concept of personalization to the next level. Industry 5.0 will allow customers to customize what they want with technologies that basically anticipate their needs and reactions. What does that mean for associations? New technologies are transforming associations events and communities. Blockchain Solutions, Empathetic Technology, AI, VR, Facial Recognition, Smart Badges, Hybrid Events, Holographic Technology, how can these technology trends be applied to associations? What strategy should associations put in place to remain relevant and successful in this new era?