FairControl Announces Rebrand and New Product Offering

FairControl Announces Rebrand and New Product Offering | MCI Group | Events

Germany – September 1, 2020. FairControl, an MCI Group marketing and performance measurement agency, announces rebranding to the new name insidery. The new brand reflects their mission to bring clients valuable insights and inspirational advice to create brand experiences with real impact for their target groups.

Responding to clients’ needs, recent industry changes and global digitisation, insidery offers performance measurement for digital and live exhibitions and events as well as expanded expertise in the fields of customer experience management, audience research and demand generation for brands and associations.  

insidery advises clients to better understand their target audiences throughout the entire customer journey to deliver stronger marketing and sales activities at every touchpoint and through every channel. This exciting new mission enables clients to leverage their expertise to design targeted communication campaigns – digitally and live, based on data analysis and focused research. 

Jakov Cavar, Managing Director of insidery, commented “Here at insidery, we combine the strategic thinking of a consultancy and the analytical competence of a market research agency with the disruptive ideas of a start-up. This way, we create insights that are not common knowledge. We understand precisely what is relevant because we generate insider knowledge from data that opens up new perspectives. This enables us to see the big picture and create genuine added value for our clients.”

Sebastien Tondeur, MCI Chief Executive Officer, noted: “Every day we work alongside our customers and partners to drive their productivity as well as their transformation. Our goal is to answer a simple question: “Which advice will make the difference to client brand and marketing efforts?” insidery expertise allows us to create a brand narrative based on data analysis which builds the perfect fusion between technical knowledge and human brilliance.

Discover insidery at insidery.net

For more information please contact:

Jakov Cavar

Managing Director of insidery                                             
insidery GmbH
+49 89 85 89 62 52


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. Since 1987, we have been bringing people together through inspiring meetings, events, congresses and association or community management. MCI helps organisations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company headquartered in Geneva, Switzerland. It boasts a global presence in 60 offices and 31 countries, working with clients across Europe, the Americas, Asia-Pacific, India, and the Middle East.

Visit us at www.mci-group.com or on Facebook, Linkedin, Twitter, Instagram.

ABOUT insidery

insidery is a consulting and market research agency that specialises in the holistic optimisation of marketing and sales performance. Since 2000 we have been providing marketing and sales representatives with relevant insights and inspirational advice for intelligent decision-making – based on facts and targeted analysis. As experts in the areas of live marketing performance, audience research, customer experience and demand generation, we help organisations to truly understand their target audiences throughout the entire customer journey and to tailor marketing and sales activities towards their needs and preferences. 

Visit us at insidery.net or on LinkedIn.