Focus magazine January 2021 | MCI Group | Events

Is your association ready for tomorrow? 2020 was a year of disruption. Now what? In this issue of Focus, read about associations that are in the process of transforming their business models, including examples of new innovative engagement strategies.

2020 was a year of disruption. Now what? The global pandemic and digital revolution have forced associations to rethink their value proposition, engagement strategies and ways of doing business.

And despite their reputation of being slow adopters, associations, like every other organisation, have had no choice but to embrace the digital revolution and optimise the numerous advantages and opportunities they offer to build sustainable engagement models with their communities.

The theme of this magazine is “Tomorrow’s associations. Why associations need to act now and fast”.

 

Read about associations that are in the process of transforming their business models, including examples of new innovative engagement strategies.