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Paris, Tuesday, December 8th, 2015. Today, global events agency MCI announced an exciting partnership with EEM, the creator of exceptional equestrian events and organisers of the intercontinental Longines Masters series.

The 2015 Longines Masters of Paris

Paris, Tuesday, December 8th, 2015. Today, global events agency MCI announced an exciting partnership with EEM, the creator of exceptional equestrian events and organisers of the intercontinental Longines Masters series.

After a successful 2015 edition at the Parc des Expositions supporting EEM with the Longines Masters of Paris 2015, MCI has also been signed up for the management and delivery of Longines Masters Paris 2016 and 2017.

Over four days, the Longines Masters of Paris 2015 brought together the global equestrian elite, combining the very best of sport, art, elegance and entertainment in a truly unforgettable show filled with glamour, excitement and world-class show jumping.

Three distinct levels of international competitions at the show — Invitational, Prestige and Masters —bring together the best riders and show jumping horses in the world, while star-studded guests including the world’s best riders, French celebrities and international stars make for a truly unique atmosphere and experience. 

“We were delighted to be supporting EEM with the European Leg: the Longines Masters of Paris,” said Barbara Martins-Nio, MCI Group Sports Director. “Working on such a unique event is the perfect opportunity for us to combine our expertise in high-level, luxury, sport events with our strategic sponsorship & exhibitors’ activation services & operational capabilities.”

“MCI helped coordinate the strategy, marketing and production of the hospitality offers for the 2014 Alltech FEI World Equestrian Games in Normandy,” says Fabien Grobon, Managing Director of EEM and former Managing Director of GIP Normandie 2014.

“In addition to offering its expertise, MCI knows our audience and understands the quick response time and high standards required for an event like ours. I know that the EEM teams can count on MCI to manage operations and mobilise partners and exhibitors for the Longines Masters of Paris.”

MCI’s scope of work for this prestigious event series is based around four core areas: project coordination, revenue management, onsite marketing services and logistics.

Logistics and revenue management services include hospitality, ticketing, accreditation, accommodation services, catering, ground transport and hostesses. Onsite marketing services include innovative sponsorship activation for local partners & exhibitors.

MCI will also support EEM with travel management services for the global Longines Master Series.  

For more information please contact:

Sylvia Andre                                                       

MCI Group Marketing & Communications Director                                                                                             

+41 (0)22 33 99 54                                                            



Laureen DAVID

Marketing & Communication Director

Téléphone : +33 6 22 22 46 18



MCI is the world’s largest provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitization, globalization, brand enhancement and content strategies, MCI helps multinational companies and international associations enhance organizational performance, grow globally, energize communities and drive business results. An independent, privately held company with headquarters in Geneva, Switzerland, MCI’s 1,800 professionals in 60 cities and 31 countries help clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa unlock their potential and deliver real change. Find out more at


Established in three of the most important global cities—Los Angeles, Paris and Hong Kong—the unique Longines Masters series is recognized by the Fédération Equestre Internationale and is one of the most prestigious equestrian competitions worldwide. Created by EEM, the concept of the Masters was born in 2009 with the first edition of the Gucci Paris Masters, now renamed the Longines Masters of Paris. Inspired by the Grand Slam tournaments in tennis, the circuit rapidly developed abroad, with the creation of the Longines Masters of Hong Kong in 2013 and the Longines Masters of Los Angeles in 2014.

The world’s best riders and horses will compete for one million dollars in prize money at each leg of the series. In addition, any rider who consecutively wins the Longines Masters Grand Prix in Paris, Hong Kong and Los Angeles will be rewarded with one million euros Masters Grand Slam bonus. For two successive victories, the rider will be awarded €500,000, and winners of two non-successive victories within a series of three Longines Masters Grand Prix will receive a €250,000 bonus.

These events are broadcast in more than 120 countries and reach up to 550 million households. Every edition of the Masters is must-attend event that brings together sports enthusiasts, amateurs, celebrities and corporate decision-makers from around the world, who come to enjoy a unique experience, boasting exceptional sport, entertainment, glamour, gastronomy and contemporary art.

  • Longines Masters of Los Angeles October 1st to 4th 2015
  • Longines Masters of Paris December 3rd to 6th 2015
  • Longines Masters of Hong Kong February 19th to 21st 2016

ABOUT EEM To reinvent Show Jumping - what an ambitious goal EEM CEO and Founder Christophe Ameeuw and his team have set for themselves. For over ten years EEM World has been dedicated to bringing equestrian sports to the international fore front. Inspired by the Grand Slam in tennis and its legendary tournaments, EEM gathers under one roof, the best of the sport, entertainment and glamour. 2009 was a crucial milestone for EEM with the revival of the Jumping de Paris and the creation of the Gucci Paris Masters, as it marked the beginning of their international development. EEM then set off to conquer new continents. An Asian edition took place in Hong Kong in 2013, followed in 2014 by the first American stage of the Longines Masters in Los Angeles. This first edition on the American continent was welcomed by renowned sports channel ESPN with the headline “The Next Big USA Sport”. In 2015 the intercontinental trilogy becomes the Longines Masters, presented by EEM.

ABOUT LONGINES Longines has been based in Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as the official timekeeper of world championships and as a partner of international sporting federations. Over the years, Longines has established solid, long- term relationships with the sporting world. Renowned for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd., the world's leading manufacturer of horological products. Using the winged hourglass as its emblem, the brand has outlets in over 140 countries.




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