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MCI Nordics acquires Initiativ adding local knowledge to the company’s portfolio

MCI further expands its presence in the Nordics region

MCI Nordics acquires Initiativ adding local knowledge to the company’s portfolio

Copenhagen, 15th December 2016. MCI’s business unit operating in Copenhagen, Gothenburg and Stockholm, announces the acquisition of Initiativ, a full-service company of corporate events and incentive management based in Sweden.

Trine Steffensen, new Managing Director of MCI Nordics, said: “We are excited to welcome Initiativ to our growing team; this acquisition confirms our company’s leading position within the local MICE market and is directly associated with our vision of expanding and strengthening our presence in the Nordics as we are aiming at doubling the size of our local operations by 2020.” 

“We are incredibly proud and very happy to be part of MCI, one of Europe’s largest congress and event organizers, and to have access to their global network, experience and numerous competences. To us at Initiativ, and not least to our clients, this will add a completely new dimension and enhanced opportunities for creating even better business results and relations through meetings and events” says former owners of Initiativ Jonas Jonsson and Claes Johan Larsson, who will continue as Director of Corporate Events and Account Director at MCI Nordics.

In June 2016 the company also purchased the Danish industry-leading business ICS, making this the second big acquisition in the Nordics region in a period of 6 months. This acquisition reflects on the growth strategy that MCI Nordics has been following and in addition to the generation of prospective new business, it delivers additional value to local clients as MCI Nordics will now showcase a truly unique service portfolio to the market.

With the implementation of new innovative practices in the wide range of products and services offered to existing and clients, MCI Nordics will also focus on expanding their consulting services to the local market. MCI Nordics business profile includes the services of professional congress organisation (PCO), destination management (DMC), association management (AMC) in addition to the production of corporate meetings and incentives. Most notable milestone to date for the Scandinavian branch has been the successful accommodation coordination for more than 13,000 people across 17 hotels for the 2016 Eurovision song contest held in May in Stockholm.


For any inquiries please contact:

Alex Papaioannou 
Group PR Manager 
MCI Amsterdam
+31 (0)20 305 35 72

Trine Steffensen
Managing Director 
MCI Nordics | Copenhagen 
+45 70 22 21 30


MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 1,900 professionals in 60 cities and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at MCI’s pioneering and award-winning Sustainability Consultancy advises cities, governments, associations and corporations on how to accelerate transformation, catalyse innovation and enhance brand reputation. With over 700 high-profile environmental, social and governance (ESG) events managed to date and industry-wide recognition for our pioneering sustainable event management, ISO certification consulting and sustainability reporting, we have become the world’s leading organiser of sustainable events and events about sustainability. Find out more at

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