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Geneva, 18th October 2016. MCI Brazil, a joint venture between Brazilian Alatur JTB and Switzerland-based MCI Group, announces the acquisition of P2Com Group, a full-service company of corporate events and incentive travel management.

MCI further increases global reach with new company acquisition

Geneva, 18th October 2016. MCI Brazil, a joint venture between Brazilian Alatur JTB and Switzerland-based MCI Group, announces the acquisition of P2Com Group, a full-service company of corporate events and incentive travel management.

Richard Torriani, MCI Chief Operating Officer, Americas, said: “We are delighted to welcome P2Com to our team which confirms MCI Brazil’s leading position within the corporate market and increases turnover by more than 40 million reais”. In the light of recent developments, MCI Brazil is expected to manage more than 180 corporate events in 2017, achieving an impressive 100% increase compared to 2016.
 

André Carvalhal, MCI Brazil’s Managing Director stated that: “We are putting together important pieces of our business mix, adding to our portfolio the incentive segment, as well as essential business sectors such as the pharmaceutical industry, insurance, fast moving consumer goods, and ‘on demand’ events which fall within P2Com’s area of expertise”. In the same spirit, Igor Tobias, Chief Executive Officer of P2Com, commented on the synergies of partnering with MCI Brazil; from the impressive expertise in technological solutions for audience engagement, to the extensive Fortune 500 international clientele.

This acquisition reflects on the growth strategy that MCI Brazil has been following. Over the last four years, the company acquired industry-leading business entities such as JZBrasil, Acqua Consultoria, AB Eventos and Dorier. These acquisitions represent just some more of the impressive growth of more than 130% over the last two years despite the economic turmoil in the market. In addition, MCI Brazil has delivered additional value by the implementation of innovative practices in event management and production with the incorporation of new technologies.

When asked about the current event industry’s business potential, both executives agreed that incentive campaigns will play a significant part in the recovery process. By adding new technologies and innovative experiences to the mix, the aim is to keep on creating engaging events that stimulate productivity and boost overall business performance. To that extent, MCI Brazil’s André Carvalhal also mentioned: “We will continue to invest in technology, agribusiness, sustainability and medicine as these industries show solid and promising growth rates. With P2Com’s contribution, we will keep adding new leads to our portfolio and work even harder to capitalize on our acquisitions’ success by promoting the group’s vision and our company’s culture to our business partners.”

ENDS

For any inquiries please contact:

Alex Papaioannou
Group PR Manager
MCI Amsterdam
a.papaioannou@mci-group.com
+31 (0)20 305 35 72

André Carvalhal
Managing Director
MCI Brazil
andre.carvalhal@mci-group.com
+55 11 3056 6000

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ABOUT MCI

MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 1,900 professionals in 60 cities and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.

ABOUT ALATUR JTB

Alatur JTB is a Brazilian company with global presence that for 25 years is leader in corporate travel and events. The group integrates people with a passion for serving and technological tools to offer travelling solutions, incentive and events, leisure travelling and corporate mobility. In 2016, Alatur JTB was elected as the best TMC (Travel Management Company) of great scale in Brazil by a survey of Portal Panrotas. Since 2013, the company works along with the global giant JTB Group, guaranteeing business solidity. Find out more at https://www.alaturjtb.com/.


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