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Geneva, November 8, 2017. MCI, the world’s leader in engaging and activating audiences, launches a new agency initiative under the name MCI Experience.

MCI Launches MCI Experience

Geneva, November 8, 2017. MCI, the world’s leader in engaging and activating audiences, launches a new agency initiative under the name MCI Experience.

Geneva, November 8, 2017. MCI, the world’s leader in engaging and activating audiences, launches a new agency initiative under the name MCI Experience. This new group is created to serve as an incubator of innovative experience marketing capabilities in response to customer demands for more strategic, creative and immersive experience marketing programmes. MCI has a well-established track record in helping clients to engage and activate their target communities by leveraging the exciting synergies between people, technology and face-to-face connections. MCI Experience will offer enhanced experience design capabilities to clients across the MCI global network.

MCI Experience will be led by a true marketing industry veteran, Kim Myhre; an internationally acclaimed design thinker, thought leader, innovation activist and brand storyteller with a unique combination of strategic, creative, commercial and international experience. Myhre has over 20 years of experience in building global client relationships, driving business growth, developing strategic partnerships and designing and delivering experiential marketing strategies and campaigns for prestigious clients like BMW, Cisco, McDonald's, Vodafone, Salesforce.com, and P&G. Most recently he held the role of Managing Director at FreemanXP EMEA and prior to this, he was the CEO of Project: WorldWide and George P. Johnson EMEA where he led a network of agencies to design and deliver global experiential marketing campaigns.
According to MCI Group CEO, Sébastien Tondeur: “Brand marketing is changing and so are our clients’ needs. Experience marketing is becoming an increasingly critical component of the brand marketing mix. It’s more important than ever that brands deliver truly immersive experiences that are engaging, inspiring, sharable and achieve business objectives. MCI Experience is building a team of experience marketing talents to meet the changing demands of the global marketplace."
Kim Myhre, Managing Director of MCI Experience, adds: “This is an incredibly exciting time to be in the brand experience business.  New breakthroughs in experience design and technology have empowered brands to create powerful live and online experiences that drive engagement and advocacy. MCI Experience will bring together a dedicated team of industry leaders in brand experience, marketing strategy, creative, design and technology. We will focus on developing and delivering enhanced experience design capabilities to support existing and new MCI clients worldwide.”
ENDS

For further details on the information included in this press release, please contact:

Jurriaen Sleijster
President & COO
MCI HQ | Geneva & MCI UK
Jurriaen.sleijster@mci-group.com
+44 (0) 1730 821 969
Kim Myhre      
Managing Director – MCI Experience                                              
MCI UK      
kim.myhre@mci-group.com     
+44 (0) 1730 821 969
   
ABOUT MCI
MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our 2,100 professionals in 63 offices and 31 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at www.mci-group.com.

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