Media Centre | Press Releases

MCI Middle East wins Superbrand Status for 5th year in a row!

Geneva, February 23rd, 2018. MCI Middle East, the only event agency and association management company to be recognized as a Superbrand, has done it again! For the 5th consecutive year, the Superbrands Council in the United Arab Emirates, awarded the most respected universal seal of enduring excellence to a truly elite brand.

“We are delighted to receive this prestigious award for the 5th time in a row; this is a magnificent way of rewarding the effort we all put together to keep making our clients happy, that eventually leads them to recommend us as true Superbrand”, said Ajay Bhojwani, Managing Director of MCI Middle East.

“Every effort, every action – big or small is sometimes what makes a true difference in forging strong business relationships. Our attention to detail and strong commitment to success, gets our customers to believe in us and to acknowledge the quality of services we bring to the table.”

Adding more to this unique feat, MCI Middle East recently became part of the Superbrands voting panel to nominate and elect other Superbrand. 2018 will be the first year to start recommending brands that can be accredited with this prestigious recognition.

Superbrands is widely recognised as the worldwide independent authority and arbitrator of branding excellence, operating in 85 countries. Its annual branding awards program selects elite brands in all categories nationwide before being shortlisted. This programme is an invitation-only award scheme and cannot be applied for.

A true ambassador of the core MCI values of living by growth, believing in people and building fair relations with clients and partners alike, MCI Middle East is no stranger to receiving awards. Voted as Best DMC in UAE in 2012, Innovator in Sustainability in 2014 and having won the Superbrands award for 5 times in a row since 2014, the company is actively driving the meetings industry forward in this emerging market.

MCI Middle East started its operations in 2006 in Dubai, against the backdrop of immense growth in the region for destination management, association management and consulting, corporate event planning and professional congress organisation. Today, MCI Middle East is the regional headquarters for the Middle East region with offices in Abu Dhabi (UAE), Riyadh (Saudi Arabia), Doha (Qatar) and Oman. These offices deliver mandates across 30 countries in the region producing and managing over 300 conferences, meetings and various consulting projects per year.


For more information, please contact:

Ajay Bhojwani                                                         

Managing Director

MCI Middle East

+971 (4) 31 16 300  

Alex Papaioannou

Global PR & Content Manager

MCI HQ | Amsterdam

+31 (0)20 305 35 72    



MCI is the global leader in engaging and activating audiences. Our business is founded on a simple human insight: When people come together, magic happens. This magic is called community. Since 1987 we have been bringing people together through inspiring meetings, events, congresses and association management. MCI helps organizations harness the power of community by applying our strategic engagement and activation solutions to build unforgettable online and offline experiences that foster change, inspire, educate and enhance business performance. MCI is an independently owned company with headquarters in Geneva, Switzerland and a global presence. Our +2,300 professionals in 64 offices and 32 countries work with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. Find out more at

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