Because of the inherent nature of events, measuring their ROI has always been one of the challenges of live communication.
Thanks to virtual events, you can now rely on different data touchpoints - login, live interactions, content engagement - to extract relevant metrics and insights and maximise your event’s impact.
But having access and collecting large amounts of attendees data also means greater responsibility towards your audience’s data privacy and security.
On top of that, regulations such as GDPR have set clear and strict rules you must follow when you handle people’s data in the online world. For this reason, it’s important for you to rely on a trustworthy partner who knows the ins and outs of data privacy policies and can advise you on how to guarantee a safe event experience to your attendees.