The world is becoming increasingly digital. Digital transformation has become a foundational change in how an organisation delivers value to its stakeholders.
It’s time for professional associations to get serious about planning their future. With revenues down and engagement dwindling, there's really not much choice: reinvent the association and thrive or bury your head in the sand and fail.
There are boundless opportunities for associations to thrive by adopting agility, increase customer centricity and embracing new technologies. Act now to see your organisation flourish in the next decade.