In a world that is unpredictable and disruptive, associations need to constantly adapt to stay relevant.
COVID-19 has been an accelerator for change. It is a catalyst for your association to rethink relevance, way of working and business model. But many associations are struggling to keep up or to sustain this kind of acceleration. An example of this is the fast shift you've had to take from face-to-face meetings to virtual ones - which has also meant exploring new revenue generation strategies.
At the same time, stakeholder engagement levels have been dwindling as you find yourself competing with other forces such as the web or corporations.
How can you overcome these challenges? Every association is unique, but we've identified 3 types of associations based on their preparedness to deliver value and thrive in the New Normal.
Where does your association stand today?