The 2020 Round-Up of 5 Successful Strategies for Virtual Events

The 2020 Round-Up of 5 Successful Strategies for Virtual Events | MCI Group | Events

Download this infographic on everything you need to know about engagement, technology, design, data & sponsorship in virtual.

2020 was the year of virtual events, meetings and conferences. 

With public health regulations around the world making it impossible to travel or meet in person, they provided a great alternative to ensure business continuity, build community around your brand, educate your audience and generate revenue. 

But the popularity of virtual was accompanied by another revelation: designing an engaging, informative and profitable virtual event is not as easy as one might think. 

Many made the mistake of approaching it as a replica of a face-to-face event, instead of a product in its own right;  

Others did not consider that engagement strategies had to be adapted for the shorter online attention span of participants;

There was a rush to snap up the latest digital tools and virtual event platform providers, only to find out that those cannot replace a sound event strategy. 

That's why we want to say goodbye to 2020 by sharing with you our main learnings from a year designing and delivering virtual events, across these 5 key areas: 

1.Engagement 

2.Technology 

3.Event Design 

4.Data 

5.Sponsorship 

Download for free the infographic to discover the best ways to tackle virtual events' challenges

virtual events

 

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