2020 was the year of virtual events, meetings and conferences.
With public health regulations around the world making it impossible to travel or meet in person, they provided a great alternative to ensure business continuity, build community around your brand, educate your audience and generate revenue.
But the popularity of virtual was accompanied by another revelation: designing an engaging, informative and profitable virtual event is not as easy as one might think.
Many made the mistake of approaching it as a replica of a face-to-face event, instead of a product in its own right;
Others did not consider that engagement strategies had to be adapted for the shorter online attention span of participants;
There was a rush to snap up the latest digital tools and virtual event platform providers, only to find out that those cannot replace a sound event strategy.
That's why we want to say goodbye to 2020 by sharing with you our main learnings from a year designing and delivering virtual events, across these 5 key areas: