Digital Experience to Virtually Activate Key Customers | MCI Group | Events

Broadcasted Virtual 'Kitchen' Learning Experience

100% Audience participation, sharing of strategic information and interaction

100% Client satisfaction

Challenge

How to establish a virtual activation to build rapport and human connection with the top key customers? Engender a spirit in the meeting that will motivate and enhance relationships between company and customer. 

Create an engagement experience that supports their brand value as being a leader in computer security services. 

Solution

Launch an integrated communication campaign prior to the event to create expectation and curiosity for the participants.  

MCI streamed content and designed a broadcasted a "Kitchen" learning programme hosted by a known chef to bring to life key messages of Logicalis business strategy whilst doing a familiar task of creating a menu. This concept enabled event participants to be 100% engaged and absorb messaging whilst doing a fun, interactive and familiar activity.  

The ”Kitchen” concept was an ice-breaker that enabled all participants to engage and interact in an environment which was profoundly human and enjoyable.