Hybrid Event Reopens Volkswagen's Production Series | MCI Group | Events

Volkswagen MQ281 Transmission Production Kick-Off

1000 People connected

2 Hybrid events

Challenge

Follow industry reopening guidelines established by the National Ministry of Productive Development, Volkswagen Argentina needed to plan and develop a format of meetings that would show its commitment to the care of its people, communicate the restart of activities and the progress of its projects.

The project needed to take place at their Automotive Plant in Buenos Aires, accommodate the official dignitaries and ensure security and safety measures upheld.

Solution

Designing a hybrid event format enabled the official dignitaries' key messages and product unveiling to be streamed to a larger audience of participants across several countries.

Integrating security and distancing protocols with MCI’s technical and hybrid event design, Volkswagen Argentina were able to reopen and communicate their new product development messages.